The Mere Exposure Effect

by Allen Thompson

In psychology there's a phenomenon known as the Mere Exposure Effect. It basically states that the more we are exposed to something the more we come to like it. This applies equally to both objects and people.

Thus, there is some benefit to simply hanging around or being near a girl that you're attracted to.

If you two have a class together, if she sits near you at work, if you often see her at the gym, all these exposures are working to your advantage.

The first time she ever saw you, she might have thought you were a 5 on a 10 point scale. But after seeing you repeatedly at the gym, she might now rate you an 8 or 9. And you haven't really done anything.

Isn't this a marvelous world?

Allen Thompson
Copyright © 1999